Keeping it real

When catching up with friends in the "valley" it is easy to envy the momentum and energy. But there are some advantages of doing a tech start-up outside. When being stuck in the "real world", it is much easier to stay in touch with what is going on out here.

Reality is that most people don’t read TechCrunch and GigaOm before breakfast. They don't scan Kickstarter when buying new gadgets. And they couldn’t care less about the holy grail called Internet of Things.

Intense discussions on "What would make me buy this thing?"

Multicoloured light bulbs and connected fridge will not make the cut here. Neither will X10 or Insteon type of geek gems. But a simple way of controlling your kids’ use of internet just might. Or monitoring your pets while at work. Or smart ways to save energy consumption. Or keeping track with the holiday home. Or watching Netflix and YouTube on the TV set without the clunky (so-called) Smart TV.

So last week we invited some of our friends to a first “focus group” session in Oslo. We got some great feedback and insights, and generally seemed pretty pumped up about the idea. Thanks so much guys, we need your help to keep it real!